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| Employer | Raymond James Financial, Inc. |
| Location | Jackson, MS USA |
| Posted | April 23, 2026 |
Job Details
Salesforce Marketing Cloud Engagement Administrator
**_Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future._**
**Key Responsibilities**
**Marketing Cloud Engagement**
+ Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement.
+ Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
+ Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams.
+ Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution.
+ Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic.
+ Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization.
+ Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance.
+ Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes.
+ Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards.
+ Document operational processes, standards, and Marketing Cloud runbooks.
**Salesforce Core Administration**
+ Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases.
+ Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.
+ Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements.
+ Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications.
+ Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations.
**Compliance & Governance**
+ Operate within established governance models and change management processes.
+ Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR.
+ Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities.
+ Follow approved data-handling, access, and encryption standards.
**Qualifications**
+ Bachelor's degree in Marketing, Information Systems, or a related field, or equivalent professional experience.
+ Salesforce Certified Platform Administrator (Strongly Preferred).
+ Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred).
+ Salesforce Certified Marketing Cloud Email Specialist.
+ 3-6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred.
+ Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation.
+ Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience.
+ Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management.
+ Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR.
+ Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks.
+ Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.
**Preferred Skills & Experience**
+ Experience working within Agile or formal project delivery frameworks.
+ Experience with Marketing Cloud Connect, including CRM data synchronization, Contact Key strategy, and Salesforce-to-Marketing Cloud data flows.
+ Experience building multi-step, decision-based journeys in Journey Builder.
+ Exposure to Einstein features (Send Time Optimization, Engagement Scoring, personalization) is a plus.
**Key Responsibilities**
**Marketing Cloud Engagement**
+ Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement.
+ Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
+ Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams.
+ Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution.
+ Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic.
+ Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization.
+ Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance.
+ Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes.
+ Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards.
+ Document operational processes, standards, and Marketing Cloud runbooks.
**Salesforce Core Administration**
+ Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases.
+ Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.
+ Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements.
+ Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications.
+ Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations.
**Compliance & Governance**
+ Operate within established governance models and change management processes.
+ Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR.
+ Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities.
+ Follow approved data-handling, access, and encryption standards.
**Qualifications**
+ Bachelor's degree in Marketing, Information Systems, or a related field, or equivalent professional experience.
+ Salesforce Certified Platform Administrator (Strongly Preferred).
+ Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred).
+ Salesforce Certified Marketing Cloud Email Specialist.
+ 3-6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred.
+ Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation.
+ Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience.
+ Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management.
+ Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR.
+ Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks.
+ Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.
**Preferred Skills & Experience**
+ Experience working within Agile or formal project delivery frameworks.
+ Experience with Marketing Cloud Connect, including CRM data synchronization, Contact Key strategy, and Salesforce-to-Marketing Cloud data flows.
+ Experience building multi-step, decision-based journeys in Journey Builder.
+ Exposure to Einstein features (Send Time Optimization, Engagement Scoring, personalization) is a plus.
Job #NLX290920751