Job Details
Director, Marketing Data Analysis
**Become a part of our caring community and help us put health first**
This role leads the enterprise marketing analytics function, providing strategic guidance, performance measurement, and actionable insights across campaigns, channels, and member journeys. You'll partner with marketing, product, and data teams to ensure analytics are aligned with business goals and member needs.
Impact
This role is central to Humana's ability to deliver smarter, more personalized marketing experiences. Your leadership will ensure our decisions are grounded in data, our campaigns are optimized for performance, and our members receive the right message at the right time.
**Key Responsibilities**
**Team Leadership**
+ Lead and mentor teams responsible for data analysis, rapid prototyping, and audience selection.
+ Foster a culture of innovation, accountability, and continuous improvement.
+ Set clear goals and performance expectations aligned with strategic priorities.
**Data Prototyping & Tactical Delivery**
+ Oversee rapid prototyping of data products to support tactical campaign and analytical activities.
+ Guide associate development of prototype files for attributes not yet captured in hardened data products.
**Audience Strategy & Activation**
+ Lead the team responsible for audience selection within Adobe Experience Platform.
+ Ensure audience definitions are accurate, scalable, and aligned with campaign objectives.
+ Collaborate with marketing and analytics teams to refine audience segmentation strategies.
**Cross-Functional Collaboration**
+ Partner with analytics, insights, and marketing teams to prioritize and manage demand for audience and analytics needs.
+ Translate business requirements into actionable data prototypes and audience strategies.
+ Ensure alignment between upstream data sources and downstream campaign and analytics consumers.
**Data Product Hardening**
+ Guide the evolution of prototype data into hardened, scalable data products.
+ Ensure data products meet standards for quality, usability, and compliance.
+ Contribute to the roadmap for data product development and lifecycle management.
**Use your skills to make an impact**
**Required Qualifications**
+ Bachelor's degree in Marketing Analytics, Data Science, Business, or related field
+ 10+ years of experience in marketing analytics, campaign execution, performance measurement, or data strategy
+ 5+ years of people management experience
+ Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL
+ Experience in healthcare, insurance, or regulated industries
+ Experience with cloud-based data environments (e.g., AWS, Azure, Google Cloud)
+ Experience managing campaign activation prioritization and capacity
+ Strong communication skills with proven ability to lead cross-functional projects and influence senior stakeholders
+ Experience managing and mentoring data analyst or campaign audience builders
**Preferred Qualifications**
+ Master's degree in Analytics, Statistics, or Business
+ Familiarity with marketing automation platforms and CRM systems
+ Knowledge of statistical modeling, attribution, and predictive analytics
**Additional Information**
**Work at Home Information**
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
**Virtual Pre-Screen**
+ As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
+ If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
+ Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
**Scheduled Weekly Hours**
40
**Pay Range**
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$142,300 - $195,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
**Description of Benefits**
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-18-2025
**About us**
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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**Equal Opportunity Employer**
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
This role leads the enterprise marketing analytics function, providing strategic guidance, performance measurement, and actionable insights across campaigns, channels, and member journeys. You'll partner with marketing, product, and data teams to ensure analytics are aligned with business goals and member needs.
Impact
This role is central to Humana's ability to deliver smarter, more personalized marketing experiences. Your leadership will ensure our decisions are grounded in data, our campaigns are optimized for performance, and our members receive the right message at the right time.
**Key Responsibilities**
**Team Leadership**
+ Lead and mentor teams responsible for data analysis, rapid prototyping, and audience selection.
+ Foster a culture of innovation, accountability, and continuous improvement.
+ Set clear goals and performance expectations aligned with strategic priorities.
**Data Prototyping & Tactical Delivery**
+ Oversee rapid prototyping of data products to support tactical campaign and analytical activities.
+ Guide associate development of prototype files for attributes not yet captured in hardened data products.
**Audience Strategy & Activation**
+ Lead the team responsible for audience selection within Adobe Experience Platform.
+ Ensure audience definitions are accurate, scalable, and aligned with campaign objectives.
+ Collaborate with marketing and analytics teams to refine audience segmentation strategies.
**Cross-Functional Collaboration**
+ Partner with analytics, insights, and marketing teams to prioritize and manage demand for audience and analytics needs.
+ Translate business requirements into actionable data prototypes and audience strategies.
+ Ensure alignment between upstream data sources and downstream campaign and analytics consumers.
**Data Product Hardening**
+ Guide the evolution of prototype data into hardened, scalable data products.
+ Ensure data products meet standards for quality, usability, and compliance.
+ Contribute to the roadmap for data product development and lifecycle management.
**Use your skills to make an impact**
**Required Qualifications**
+ Bachelor's degree in Marketing Analytics, Data Science, Business, or related field
+ 10+ years of experience in marketing analytics, campaign execution, performance measurement, or data strategy
+ 5+ years of people management experience
+ Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL
+ Experience in healthcare, insurance, or regulated industries
+ Experience with cloud-based data environments (e.g., AWS, Azure, Google Cloud)
+ Experience managing campaign activation prioritization and capacity
+ Strong communication skills with proven ability to lead cross-functional projects and influence senior stakeholders
+ Experience managing and mentoring data analyst or campaign audience builders
**Preferred Qualifications**
+ Master's degree in Analytics, Statistics, or Business
+ Familiarity with marketing automation platforms and CRM systems
+ Knowledge of statistical modeling, attribution, and predictive analytics
**Additional Information**
**Work at Home Information**
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
**Virtual Pre-Screen**
+ As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
+ If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
+ Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
**Scheduled Weekly Hours**
40
**Pay Range**
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$142,300 - $195,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
**Description of Benefits**
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-18-2025
**About us**
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
?
**Equal Opportunity Employer**
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Job #NLX281823211